Data Protection Principle :

At Poorva Creativity, we are committed to protecting personal and professional data in line with ethical digital marketing and healthcare communication standards. We adhere to the following data protection principles:

• Fair and Lawful Processing: We obtain and process all information fairly and lawfully
• Purpose Limitation: Data is used only for specific, explicit, and lawful purposes related to our business.
• Security and Confidentiality: All collected data is kept secure and confidential.
• Accuracy and Relevance: Data is maintained accurately, completely, and kept up to date.
• Data Minimization: Information collected is adequate, relevant, and not excessive.
• Retention: Data is retained only as long as necessary for business or legal purposes.

Data Transfer

All transmissions of client or company data are secured and monitored to prevent leakage, misuse, or unauthorized access. We do not disclose personal or business data outside the organization, except:

• With explicit written consent from the client or individual
• When necessary to meet regulatory, audit, or legal obligations
• When required or permitted by lawful authorities.

Storage of Sensitive Data

Sensitive data is classified and managed according to Poorva Creativity's internal Information Management Policy

Physical Data: Agreements, contracts, and other physical records are stored securely under lock and key.

Digital Data: Digital records are stored in password-protected systems and backed up securely to prevent data loss.

Examples of Sensitive Data- Client contracts, service agre

• Client contracts, service agreements, and project details.
• Vendor invoices and business proposals
• Monthly and annual marketing plans or analytics reports
• Employee personal and payroll data
• Customer or client personal data collected during campaigns

Protection of Personally Identifiable Information (PII)

We ensure strong privacy safeguards and data security controls to protect all personally identifiable information. Access is restricted to authorized personnel only. Key controls include

Physical Data: Agreements, contracts, and other physical records are stored securely under lock and key.

Digital Data: Digital records are stored in password-protected systems and backed up securely to prevent data loss.

Examples of Sensitive Data- Client contracts, service agre

• Fair, lawful, and transparent data processing.
• Ensuring accuracy, completeness, and relevance of data
• Secure deletion of outdated information
• Encryption or locked storage of personal records

Protection of Personally Identifiable Information (PII)

We ensure strong privacy safeguards and data security controls to protect all personally identifiable information. Access is restricted to authorized personnel only. Key controls include

Physical Data: Agreements, contracts, and other physical records are stored securely under lock and key.

Digital Data: Digital records are stored in password-protected systems and backed up securely to prevent data loss.

Examples of Sensitive Data- Client contracts, service agre

• Fair, lawful, and transparent data processing.
• Ensuring accuracy, completeness, and relevance of data
• Secure deletion of outdated information
• Encryption or locked storage of personal records

Guidelines for Data Privacy

Access to sensitive or personal data is granted strictly on a need-to-know basis.

Controls prevent employees or third parties from unauthorized access.

Users handling personal records must ensure secure storage, retention, and disposal.

Backups are maintained only in secure, authorized environments.

Any privacy breach or data misuse will trigger immediate disciplinary or legal action.

Policy for Website Visitors

Poorva Creativity collects limited information to enhance user experience and optimize service delivery.

Data We Collect

Name, email address, age, contact number, location, gender, occupation

Device information (e.g., device ID, browser)

Data We Do Not Collect

Passwords, bank or card details, financial PINs

Medical records, biometric data

Sensitive personal information (sexual orientation, national identification numbers)

How We Use Collected Data

Improve website experience and personalize content

Send relevant updates

Analyze website traffic and performance for marketing and service enhancement

Develop better campaign strategies and reporting for clients and partner

Poorva Creativity ensures that visitor data is never misused or shared with unauthorized third parties.